![]() According to data crunched by social analytics firm Brandwatch, while there has been some mention of viewers "missing Pablo" online, the Cali Cartel is gaining prominence, with over 7,000 mentions over the past month versus "Pablo Escobar," which has about 2,300 mentions. Last year, before releasing the show's second season, for instance, Netflix launched a Tumblr site called ‘Narcopedia’, an interactive experience that took viewers through the history of cocaine and provided in-depth information on the war on drugs. The contextual ads follow the same approach that Netflix has adopted in previous seasons, using fact-based campaigns and utilizing statistics to illustrate the storyline. This is just a continuation of the story - a segue if you will to the next chapter - in a contextual setting so we’d be heard.” "Netflix is first and foremost about storytelling. “We wanted to not only be disruptive and place the idea where people would least expect it, but it was just as important for us to continue the story that Netflix is telling," said Jason Gaboriau, Doner Los Angeles' chief creative officer. Narcos is an American crime drama television series created and produced by Chris Brancato, Carlo Bernard, and Doug Miro.Set and filmed in Colombia, seasons 1 and 2 are based on the story of Colombian narcoterrorist and drug kingpin Pablo Escobar, who is the leader of the Medellin Cartel and became a billionaire through the production and distribution of cocaine. One coaster, for example, features a rolled up $1 bill with a powdered white substance on the side and the lines "Need a great pickup line?" Another sticker shows a credit card next to several lines of a white powdered substance and the quote "The Cali Cartel built a $200 billion empire one line at a time." ![]() ![]() Account icon An icon in the shape of a person's head and shoulders. Watch the trailer of Narcos.The Medellin cartel - the most violent, ruthless and wealthy criminal organization in the history of modern crime.
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